| | When a product is designed with such audacious technological content, as a light alloy wheel for racing cars or the high-speed vehicles of today, the experience gained must be put to good use and at the same time innovative formal contents must be proposed. The experience of competitions has taught O·Z to look for the essential and maximum practicality, and to the creativity of designers for new shapes. Titan represents in fact the ideal fusion of these fundamental rules. The design, extremely linear with its seven spokes, provides impressive formal content but at the same time, is very smooth, with the central part of the ribbing only just perceptible. It marries perfectly with the smooth surfaces of the metal plating of some of the cars that are greatly appreciated by public taste today. In this respect Titan, with its design, sta nds out against the side of the car, giving it an extra spurt of dynamism. An alloy wheel is beautiful not only when it is stationary but also when it is on the move: the vortex of lines created by the movement therefore adds to the car's own natural dynamism and the two elements, the car and wheel, blend together to form a highly effective unicum. The beauty of an alloy wheel lies also in its technical features: it is of course a fashion product, but with high technology and safety content. Its light weight, when compared with conventional sheet metal wheels, allows the weight of non-suspended mass (the wheels) to be reduced with great benefit for the drivability of the vehicle, the duration of the suspension and balancing in bends. But, on top of this, precisely because of the way alloy wheels are constructed, there is also greater accuracy in the drive: conventional wheels bend while going round corners and are therefore less precise. You only have to get behind the wheel of a car first with conventional wheels and then with alloy wheels to appreciate the better quality of the drive, which translates ultimately into comfort and safety. The experience of competitions, from Formula 1 to the Rally World Championships and Indy 500, is transferred onto the road to make everyday driving safer. Titan, a product with innovative technology and design, is the tangible evidence of this on-going contact and transfer of ideas and solutions between the racing track and the road.
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